Digital Services Marketing Lead

Imagine your career taking you to the depths of innovation and the heights of impact.  Our people enable continuous progress. Their commitment, collective expertise, and unique capabilities are the engine room behind SBM Offshore’s True. Blue. Transition. - shaping the future of energy, and beyond.

About Us:
SBM Offshore is the world’s deepwater ocean-infrastructure expert. Our work is already resulting in cleaner, more efficient energy production. True. Blue. Transition. is our promise to enable that into the future while at the same time using our expertise to support new and existing markets in the blue economy. It starts with Advancing our Core: continuing to advance the decarbonization of traditional energy production. While Pioneering More: helping to enable the energy transition and using our unique capabilities in ocean infrastructure to support more industries to grow sustainably.  Sharing our experience for a better blue tomorrow.

JOB PURPOSE

Innovation marketing plays a crucial role in the success of our new products and services, by integrating marketing early in the innovation process. Its main purposes include:

• Creating Market Opportunities: Ensuring that innovations reach the right audience.
• Enhancing Product Success: Increasing the chances of new products being successful in the market through strategic marketing activities.
• Driving Business Growth: Opening up new markets and boosting sales, contributing to overall business growth.

RESPONSIBILITIES

• Product Marketing Development: Foster the development of a strong identity for the software product, differentiating it from competitors and aligning it with the company’s core values. Create a compelling story highlighting the unique value of digital products in O&G, particularly in resilience, safety, and cost savings.
• Community Building: Develop and cultivate an open ecosystem of clients and partners, including customers, technology providers and SBM Offshore teams to enhance brand reputation, leverage shared insights, and foster early advocacy.
• Market Positioning: Strategize and execute initiatives that position Smart Services and its Digital Products as key components of the company’s diversification and innovation efforts. Identify and leverage the most effective channels to reach different audiences: customers, users, and talents. Continuously collect and analyze data to optimize marketing strategies.
• Pilot Program Implementation: Support the implementation of the commercial strategy to gain initial market traction, focusing on early adopters. Frame pilot programs with key co-innovation partners like International Energy Companies to provide crucial validation and iterative feedback.
• Partnership Marketing: Develop and implement marketing strategies for existing partnerships, focusing on joint business development and cross-promotion to drive innovation and market growth.
• Stakeholder Engagement: Engage internal stakeholders by providing regular updates on innovation milestones and achievements. Foster a collaborative environment to ensure alignment and support to the Innovation and growth of the Product Line.
• Event Strategy: Plan and execute participation in industry events to showcase innovation and value creation achievements. Collaborate with team members to ensure objectives are met and maximize the impact of these events.

JOB REQUIREMENTS

• Innovation Management: Proven experience in leading and supporting innovation projects, with a strong understanding of innovation methodologies such as design thinking, test & learn, and customer-centric approaches.
• Marketing Strategy: Experience in defining marketing strategies through benchmarks and workshops, as well as optimizing strategic roadmaps with OKRs. Mastery of the Value Proposition Canvas and Business Model Canvas.
• Community Building: Experience in building and managing communities of clients and partners to enhance innovation culture.
• Partnership Management:  Experience in coordinating partnerships and facilitating collaborative innovation approaches.
• Stakeholder Management: Ability to manage and engage internal stakeholders with regular updates and milestones, experience of the offshore O&G business is a must in that respect.
• Languages: English, Portuguese would be a plus.

​​​​​​​This is a temporary position.

GENERAL INFORMATION

SBM Offshore N.V. is a listed holding company that is headquartered in Amsterdam. It holds direct and indirect interests in other companies that collectively with SBM Offshore N.V. form the SBM Offshore Group (“the Company”). For further information, please visit our website at www.sbmoffshore.com. The companies in which SBM Offshore N.V., directly and indirectly, owns investments are separate entities.

SBM Offshore is proud to be an Equal Employment Opportunity and Affirmative Action employer. SBM Offshore does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.  All employment is decided on the basis of qualifications, merit, and business need.